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Your Lead Email is a unique email address RentSmart provides for every organization (and every property). Use it as the inquiry/contact email on any third-party listing site, and inquiries get auto-imported as leads.

Where to find it

Dashboard → Quick Links → Lead Email (click to copy to clipboard). Property-specific Lead Emails are also available on each active property — open the property → Showing CoordinatorSyndication tab.

How it works

When someone emails your Lead Email (or a property’s specific Lead Email):
  1. RentSmart parses the message for the lead’s name, contact info, source, and property
  2. RentSmart attempts to match the email to one of your properties
  3. If a match is found — a lead record is created on that property and the lead gets an auto-reply with scheduling information
  4. If no match is found — a lead record is still created, but the lead gets a generic auto-reply pointing them at your Public Listing Page so they can pick the property themselves
Either way, you get the lead. The matching just affects which auto-reply they receive.

When to use it

The Lead Email is intended for any external listing site that RentSmart doesn’t syndicate to automatically — Facebook Marketplace, Craigslist, your own website, smaller regional sites, etc. For the partners RentSmart does syndicate to (Apartments.com, Zillow Group, Rent., Apartment List, Zumper, Dwellsy, RentalBeast), leads flow in automatically through the syndication feed. You don’t need to set the Lead Email on those sites.

Per-property vs. organization-level

EmailWhere to find itBest for
Organization Lead EmailDashboard → Quick LinksSites where you list multiple properties under one contact
Per-property Lead EmailProperty → Showing Coordinator → SyndicationSites with one property per listing where you want guaranteed matching
Per-property emails guarantee a match, so leads always get the property-specific auto-reply. Organization-level emails fall back to the generic reply when no property can be matched.

Best practices

  • Use per-property emails when listing on single-property sites — guaranteed match
  • Use the organization email for general inquiries — covers your whole portfolio
  • Double-check the auto-reply is going where you expect by sending yourself a test inquiry

Where leads come from

All five channels that bring leads into RentSmart.

Manage your leads

Where Lead Email leads show up once they arrive.